The host society for the 2023 Canada Winter Games being planned for Prince Edward Island has its first big sponsor: Atlantic Lottery.
The society made the announcement at a news conference Thursday, along with what it called a "major rebrand" including a new logo.
"These Games will be truly transformative," said Brian McFeely, the 2023 Canada Games board co-chair.
Co-chair Wayne Carew announced Atlantic Lottery will be the exclusive sponsor for the Games' volunteer program, and all volunteer uniforms will include its logo. The corporation will also sponsor curling. Atlantic Lottery was also the major sponsor for the summer 2009 Canada Games held on P.E.I.
The Games, to be held Feb. 18 to March 5, 2023, will be the biggest event in P.E.I.'s history, organizers said. More than 5,000 volunteers are needed, and more than 3,600 athletes and team officials are expected.
Organizers also launched a new website where people can sign up to volunteer, learn more about sponsorship, and shop for Canada Games merchandise. They also released a promotional video narrated by award-winning P.E.I. singer-songwriter Lennie Gallant.
The new logo combines the idea of a spark and a maple leaf, organizers said, representing the vision to "spark greatness," McFeely said. The primary colours will be blue and green, reflecting P.E.I.'s natural beauty.
The Games are still actively seeking sponsors for the 20 sports and 150 events.
Premier Dennis King greeted the news conference in French, English and Mi'kmaw, and predicted that the games would be "unfolding with the long and windy road of the pandemic clearly in our rearview mirror."
"We will throw a party that's never been seen before on P.E.I.," King added. "We will see the next generation of great athletes join and participate here, and we will see the legacy of the spirit of the Canada Games stay with us long past."
P.E.I. has hosted two Canada Games, the 1991 winter games and 2009 summer games.
After 16 incredible days, the 29th edition of the Canada Games will officially conclude tonight with the Closing Ceremony from Eastlink Centre in Charlottetown at 7:30 PM AST.
There have been records smashed and countless debuts made by athletes here at the 2023 Canada Games, but yesterday, history was made when female boxing got underway on P.E.I.
Curling in Canada is rich in history, with the first curling club established in Montreal in 1807. This morning, 216 years later, another first in Canadian curling history took place as Mixed Doubles Curling made its Canada Games debut at the Montague Curling Club.
Women’s hockey at the Canada Games returns to P.E.I. where it made its original debut in 1991. In the tournaments since then, numerous Canadian hockey idols have laced up and begun their glorious careers at the Canada Games.
In just six contests this Winter Games, McKenna recorded 29 points including 14 goals, smashing a Canada Games record that stood for 28 years. The previous record for points in a tournament was 27, set by Francois Methot of Quebec in 1995 and tied by Kelsey Tessier of New Brunswick in 2007.
With the PEI 2023 Canada Winter Games officially underway, the Canada Games Council (CGC) and the 2023 Host Society are thrilled to celebrate the nation’s top young athletes and their families and friends with the launch of Canada Games House, presented by Canadian Tire.
Let the Games begin! Reminiscent of an Island kitchen party, the athletes were all smiles and a capacity crowd was brought to its feet during the Opening Ceremony of the PEI 2023 Canada Winter Games.
After many years of planning, the town of North Rustico reached a historic milestone today with the opening of Eliyahu Wellness Centre at Canada Games Place.
The PEI 2023 Canada Winter Games Host Society is ready to give a warm Maritime welcome to over 3,600 athletes, managers and coaches as they descend on PEI’s friendly shores for the 29th edition of the Canada Games.
It’s only fitting that boxing occurred during Week Two of this year’s Canada Winter Games, coinciding with Women’s History Month, which runs the month of March.
Team Alberta’s figure skater, Lia Cho, is this year’s youngest athlete at Canada Winter Games. She is only 10 years old and stands just over four rulers high.
For the first time in Canada Games history, medals will be awarded in mixed doubles curling. The event made its historic debut this week at the Montague Curling Club.
On day 13 of the 2023 Canada Winter Games, the host province, Prince Edward Island, landed on the podium for the first time. Lucas Macdonald of Stratford, claimed the silver medal in the Men’s +81 kg Judo division Thursday afternoon.
Chants of “Novaaa Scotiaaa” echoed throughout Chi-Wan Young Sports Centre in Charlottetown as proud fans watched Ritu Shah and Thomas Ashton add two silver medals to Team Nova Scotia’s growing medal count.
When people speak of the legacy of the 2023 Canada Winter Games the conversation usually focuses on two things, the lifelong memories people take away from the Games and the new sports facilities the Games leave behind.
At the 2019 Canada Winter Games in Red Deer, Alberta’s Evelyn Beaton took home a gold medal for the individual female - 44 kg Judo division.
Sport and competition often draw metaphoric comparisons to life. For PEI’s Crawford family, it’s remarkable how a sport with a tiny target has brought life’s bigger picture into clear view.Sport and competition often draw metaphoric comparisons to life. For PEI’s Crawford family, it’s remarkable how a sport with a tiny target has brought life’s bigger picture into clear view.
Sporting bright green and blue uniforms, the PEI 2023 volunteers are a dedicated and committed group, intent on making sure the Games provide the best possible experience for the young athletes representing their respective provinces and territories.