2023 Canada Winter Games Launches Canada Games for Literacy Donation Program


2023 Canada Winter Games Launches Canada Games for Literacy Donation Program

Charlottetown, PE (January 27, 2023) - To celebrate Family Literacy Day, the PEI 2023 Canada Winter Games Host Society in partnership with the PEI Literacy Alliance, is pleased to announce the public launch of the Canada Games for Literacy donation program, in support of children’s literacy in PEI.

A social legacy of the PEI 2023 Games, Canada Games for Literacy encourages all athletes, coaches, volunteers, spectators, and participants to donate new or gently used children’s books for ages 0-10. Donation bins will be located at the Athletes' Village, Eastlink Centre, Credit Union Place, Bell Aliant Centre, and Volunteer Centres for the duration of the Games.

While the program will accept all types of children’s books, it is strongly recommended to donate books in both French and English that encompass the themes of resiliency, perseverance, and strength - representing the hard-fought journey of young Canada Games athletes.

“We are truly proud to partner with the PEI Literacy Alliance to demonstrate the connection between sport and literacy, and how they each play a significant role in children’s learning and skills development. We know that when children participate in sport and have the proper access to literacy, it improves their leadership skills, self-esteem, and overall well-being,” said Janet Ellis, Volunteer VP of Sport & Athletes Village, 2023 Canada Winter Games Host Society. “This is an incredible example of how the Canada Games Movement can leave lasting legacies both on and off the field of play, and we are pleased to give athletes and participants the opportunity to make a positive impact in our community. ”

“The Canada Games for Literacy program integrates literacy and sport in a unique way and will have a lasting impact on Island youth. We are excited to be part of this meaningful initiative, supporting families and providing access to books that celebrate resiliency, perseverance and strength, at the same time cultivating a lifelong love of reading,” said Minister of Education and Lifelong Learning, Natalie Jameson. “As we enter into the last few weeks leading up to the 2023 Canada Games, I encourage all Islanders to get involved. Whether it’s donating a book to the literacy program, taking in the IllumiNATION festival, cheering on Team PEI at one of the many competitions, or being a volunteer – the Canada Games is an amazing opportunity to showcase our Island spirit and culture of hospitality.”

The donation program will help Island children build home libraries, increasing their literacy, numeracy, and social-emotional skills.

“Gifting books to children is a simple but effective way to support the literacy development of our children and future leaders,” said Jinny Greaves, Executive Director, PEI Literacy Alliance.

The PEI Literacy Alliance is a non-profit organization dedicated to advancing literacy across PEI by ensuring literacy barriers are minimized and gaps in services are filled so that all people in PEI reach their highest achievable literacy level. Key elements of their research include:

  • As little as 20 books in the home has a positive impact on literacy and learning, and the more you add, the greater the impact.
  • Reading to infants, toddlers and preschoolers is key to laying the foundation for learning.
  • Reading helps youth develop the literacy, numeracy, and social-emotional skills they need to address their learning challenges.
  • Literacy and social-emotional skills contribute to students becoming more resilient, confident, and perseverant which helps them in the classroom and beyond.

Families and members of the media are invited to attend a celebration on Thursday, March 2, 2023 at 10:00 a.m. at the new Charlottetown Library Learning Centre, where athletes from all 13 provincial and territorial teams will make contributions to the program.

To learn more about the PEI Literacy Alliance, please visit

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